The Challenge   My Role   The approach  Project Samples The Challenge The re-architecture of the DraftKings head to head contests posed a challenge for native apps and mobile web there was an abundance of information required for the user to make a decsion. The goal was to make this workflow simple yet powerful. My Role Translate…

 The Challenge   My Role   The approach  Project Samples The Challenge Pre-existing registration form on web and in the native app had a very poor first-time conversion rate due to confusing validation methods. The hypothesis was that inline error validation and real-time error checking will enhance usability and increase conversion. Goal was to improve conversion and…