The Challenge My Role The approach Project Samples The Challenge CVS offers a product that allows customers to create photo cards that can be customized online and picked up at a retail location on the very same day. The goal of this project was to create an MVP solution that would allow customers to customize…
Read more
The Challenge My Role The approach Project Samples The Challenge Shopping on Drizly’s marketplace requires a shopping address to display stores in your area. Currently, the address management UI is very restrictive and confusing, forcing the user to leave the experience to fill out a form. My Role Conceptualize and design a streamlined address management…
Read more
The Challenge My Role The approach Project Samples The Challenge Drizly offers a unique service to customers through a multiple-store shopping experience. The challenge with offering products from multiple stores is surfacing multiple prices, purchase options, and stores. Additionally, these elements must allow the user to make an informed decision. My Role Conceptualize and design…
Read more
The Challenge My Role The approach Project Samples The Challenge The re-architecture of the DraftKings head to head contests posed a challenge for native apps and mobile web there was an abundance of information required for the user to make a decsion. The goal was to make this workflow simple yet powerful. My Role Translate…
Read more
The Challenge My Role The approach Project Samples The Challenge Pre-existing registration form on web and in the native app had a very poor first-time conversion rate due to confusing validation methods. The hypothesis was that inline error validation and real-time error checking will enhance usability and increase conversion. Goal was to improve conversion and…
Read more
The Challenge My Role The approach Project Samples The Challenge Package listing page restricts and limits views of packages. Users find it difficult to shop or find the latest and best deals. My Role To revise entire user experience from the ground up. Starting with wireframes, and eventually moving into color comps. Design is fully…
Read more
The Challenge My Role The approach Project Samples The Challenge As the hompeage is the most accessed page of the site, it has been a constant battle keeping the homepage UX effective and fresh. The initial redesigned homepage was built for visual appeal, and not with traffic or conversion in mind. The original focus of…
Read more
The Challenge My Role The approach Project Samples The Challenge Current TWC speed test tool is a 3rd party plugin, and not responsive or customer friendly. This tool is frequently accessed, and often receives negative feedback from customers. My Role Create a concept for a customer friendly and responsive speed test tool to integrate into…
Read more
The Challenge My Role The approach Project Samples The Challenge The existing account resgistration workflow pages were outdated and designed for only desktop. Account registration is a vital operation to the TWC business, and therefore required updated UX. My Role To repair the user experience on Time Warner Cable’s account registrations pages. This required fully…
Read more
The Challenge My Role The approach Project Samples The Challenge Time Warner Cable Wifi Portal page is reached by customers connecting to public TWC WiFi hotspots, and has several user-types. The pre-existing page had major issues with clutter and confusion in their layout. This caused negative feedback from customers, and increased page dropoffs. My Role…
Read more