Please check out my Citizens Access work on my upcoming portfolio website (still under construction) Project Samples The Challenge Citizens Access (CAX) is a digital-only wing of Citizens Financial Group (CFG). Launching in 2017, the CAX model was a pilot for CFG’s a national banking strategy. In under 2 years, CAX accounts totals were valued…
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The Challenge My Role The approach Project Samples The Challenge Salsify’s PXM platform allows manufacturers to manage their entire digital shelf of products across multiple channels. There are many types of analytics that customers follow when tracking their product’s health. Depending on the user’s role, some metrics are more important than others. After doing research,…
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The Challenge My Role The approach Project Samples The Challenge Salsify is a rapidly growing SaaS platform that has numerous robust features for building and organizing digital shelf product content. With the growing needs of consumers, advanced features become more intricate. Support can come from not just documentation, but other experts in the community. A…
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The Challenge My Role The approach Project Samples The Challenge CVS offers a product that allows customers to create photo cards that can be customized online and picked up at a retail location on the very same day. The goal of this project was to create an MVP solution that would allow customers to customize…
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The Challenge My Role The approach Project Samples The Challenge Shopping on Drizly’s marketplace requires a shopping address to display stores in your area. Currently, the address management UI is very restrictive and confusing, forcing the user to leave the experience to fill out a form. My Role Conceptualize and design a streamlined address management…
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The Challenge My Role The approach Project Samples The Challenge Drizly offers a unique service to customers through a multiple-store shopping experience. The challenge with offering products from multiple stores is surfacing multiple prices, purchase options, and stores. Additionally, these elements must allow the user to make an informed decision. My Role Conceptualize and design…
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The Challenge My Role The approach Project Samples The Challenge Drizly offers drink recipes as content pages that tie into the online store. The pre-existing pages were structured out-of-the-box by the framework CMS, and severely lacked design which negatively impacted UX. My Role Restructure and design recipe pages along with category pages to improve UX…
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The Challenge My Role The approach Project Samples The Challenge The re-architecture of the DraftKings head to head contests posed a challenge for native apps and mobile web there was an abundance of information required for the user to make a decsion. The goal was to make this workflow simple yet powerful. My Role Translate…
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The Challenge My Role The approach Project Samples The Challenge Pre-existing registration form on web and in the native app had a very poor first-time conversion rate due to confusing validation methods. The hypothesis was that inline error validation and real-time error checking will enhance usability and increase conversion. Goal was to improve conversion and…
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The Challenge My Role The approach Project Samples The Challenge TWC business requested a page outlining technology used by the company for customer satisfaction. My Role To construct a responsive user experience for desktop and mobile through wireframing the page structure. Followed by creating color comp designs to represent the look of the live page.…
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